Blog

Discover the intentional design and cross-cultural philosophy behind 'joie theory :) 喜理.' From the stitched smile logo to the meaning of 喜理, explore how joy is practiced, cultivated, and worn.

Finding the right partner to bring a vision to life is rarely visible, but it matters just as much as the design itself. Follow the trial-and-error journey of refining our hoodies until quality, sustainability, and intention finally aligned when the third batch order arrives just in time to commemorate Josei Toda’s memorial.

One woman’s journey from being at effect to being at cause.

The book that took me nearly ten years to write is available online with a library card near you!

Just when I thought my website was set, it just goes to show that I don’t know mobile….

Website refresh process leading toward the Winter Solstice